Media Kit in PDF 

Magazine 'Gold Mustang'

We extraordinarily thank you for the rendered trust to our magazine.
    
     We offer you to make partner agreement for the whole year of 2011 on a publication of informative-selling aids about interesting for you themes. An interesting and correctly given article or block of ads about your special activity will undoubtedly cause resonance for our readers and allow you to attract new customers, clients and partners.
     For ten year history of the existence 'Gold Mustang' magazine showed itself as a reliable partner for a number of companies and substantially extended their consumer audience.
    

Goals and tasks of the magazine
Popularization of equestrian sport, support of domestic horse-breeding.
   Our goal is to show a reader in an easy and accessible form the newest achievements  in the world of equestrian industry, to explain to the reader all nuances and specific of equestrian business, to acquaint with the last achievements of technical progress, to show modern tendencies of breeding of horse on the example of the known horses, market priorities, etc. Our magazine is a key explorer in the world of professional activity of leading sportsmen and horse-breeders.

Special purpose audience
'Gold Mustang' is a magazine about equestrian industry, oriented to the exacting reader with the high level of profit.
     The magazine is interesting for all groups of ages of reader audience, thus in it prevails consumer active group - from 35 to 55 years old.
     Information about the amount of people, reading a magazine, among the proprietors of enterprises and having individual business: proprietors of horses, farms of studs, equestrian clubs and etc, can serve a confirmation of high level of profits of 'Gold Mustang' readers.
     Absolute is a fact that the most well-to-do segment of horsemen prefer magazine 'Gold Mustang' to other equestrian editions.
    
Presentation of materials
Exclusive materials and most fresh information about the horse breeding and equestrian sport in a country and abroad.
     Interview with the stars of policy and show-business, carrying with equestrian sport, information from original sources.
     Only in 'Gold Mustang' magazine there are valuably and on professional basis presented heading 'Veterinary Science', where readers can find practical recommendations on saving the health of horses. 
          Only in 'Gold Mustang' magazine exist headings of next subjects: 'EQUESTRIAN INDUSTRY', 'GOLD of SELECTION', 'EQUESTRIAN POLO', etc.
     'Gold Mustang' magazine is an official partner of Russian Equestrian Federation and in each issue gives reader information about the news of Equestrian Sport in Russia.
     There is long-term history of partners of relations between 'Gold mustang' magazine and FEI, and National Equestrian Federations of many countries of Europe, Near East and former CIS countries.
     
Distribution
     'Gold Mustang' magazine has a unique, produced during 10 years, base of farms, studs and equestrian clubs and cooperates with the leading agencies of distribution of periodic printing and book products: 'Rosspechat', 'Zheldorpress', 'Sales', 'Agency of subscription Artos GAL', 'Mir pressy', 'Interpochta', 'Rosspress Ltd', 'Cheliabinsk - Rospechat'. Considerable part of drawing will be realized in specialized equestrian and zoo shops and in equestrian clubs. 'Gold Mustang' takes part in the VIP lay-out of the printed matters during conducting of equestrian measures of international status on territory of Russia.    

Competitive edges
Magazine 'Gold Mustang' is the first and unique equestrian edition, occupying positions of priorities in the segment of Russian equestrian MASS-MEDIA.
     Magazine 'Gold Mustang' occupies leading positions on the amount of the realized areas of publicities among similar editions. Magazine  Gold Mustang is proud of that in the number of his permanent  partners and clients  there are such firms known in Russia as 'Ingostrakh', ROSNO,  'Rainko', 'Russian product', 'Tatspirtprom',  Georgenburg stud farm,  Kirovsky stud farm and many other companies. The considerable percent of our advertisers is made by the largest foreign companies, specialized at the market of equestrian industry. Foreign partners consider magazine 'Gold Mustang' by the best instrument for popularization of the goods and services on territory of Russia, countries of the former CIS and Baltic republics.
     Our foreign partners: BBAG (Germany), FRBC (France), Tattersales (Great Britain), PSI (Germany), Stephex Stables (Belgium) and many other.
     Volume of magazine - no less than 112 bars at periodicity 1 time month, and as a result is most of operative information, accessible for a user.
     The main criterion at the selection of materials is practicality and utility of the exposed theme for the Russian horsemen.
     Headings of magazine show the basic aspects of modern domestic equestrian industry, and also analytical articles of leading specialists of world level about the prospects of development of industry.    

Social position
Support of publicly meaningful projects and active work in the direction of development of amateur and child's equestrian sport, horse-breeding of the Russian breeds.
     Magazine 'Gold Mustang' comes forward in support a few social projects, including International fund of defense of wild nature (WWF), Moscow Equestrian club of invalids. In 2007 we prepared an exhibition 'Equestrian Era' in State Duma of Russian Federation, devoted the horse breeding and equestrian sport of our country. In addition, by the release of magazine of 'ZM' books were let out: 'Gold collection of Akhal-teke horses', directed on popularization of one of the eldest breeds of the world and 'Word about a horse' in which entered the known 'equestrian' works of the Russian and foreign classics.
     For more than five years magazine 'Gold Mustang' was  the general informative sponsor of the International horse exhibition  of 'Equiros' and during for four years was the general informative sponsor of main competitions of country of 'Jumping Championship of Russia' and the tournament 'Crystal saddle'. 
    
Internet sources
Official site of www.goldmustang.ru it is the wonderful adding to the magazine.
     Daily brushing up ribbon of news, conversation with readers in the system on-line, unique archive of accumulated articles during 10 years, do a site one of key Internet-sources on territory of Russian FEDERATION and adjoining countries. Due to high visited of our web-site (more than 20000 visitors in a month), publicity information, placed on the pages of site, has an excellent return.
     Placing of advertising in a magazine 'Gold Mustang' and simultaneously on the site of www.goldmustang.ru allows attaining the maximal scope of consumer audience.
    
Schedule of output of magazine

зТБЖЙЛ ЧЩИПДБ

Issue		Handing over of issue in print	Output of issue
ън 1(103) 2011		24.12.2010	06.01.2010
ън 2(104) 2011		31.01.2011	08.02.2011
ън 3(105) 2011		21.02.2011	08.03.2011
ън 4(106) 2011 Equiros-Spring Exhibition (31.03-3.04.2011)		21.03.2011	28.03.2011
ън 5(107) 2011 Ipposhera Exhibition (31.4-4.5.2011)		18.04.2011	26.04.2011
ън 6(108) 2011		30.05.2011	06.06.2011
ън 7(109) 2011		27.06.2011	05.07.2011
ън 8(110) 2011		25.07.2011	01.08.2011
ън 9(111) 2011		22.08.2011	29.08.2011
ън 10(112) 2011 Equiros Exhibition (5-9.10.2011)		26.09.2011	03.10.2011
ън 11(113) 2011		30.10.2011	08.11.2011
ън 12(114) 2011		28.11.2011	06.12.2011
ън 1 (115) 2012		28.12.2011

Technical parameters of magazine    

 Format   б4 (215И290)
     Volume   112 bars
     Periodicity  12 numbers a year
     Drawing   30000 copies

Placing of publicity information
     For permanent clients we developed the flexible system of discounts, where price depends on volumes and periodicity of payment.
     Base prices on advertising and cost of placing for one occasion payment in a few issues.

All prices are in EURO

Advertising volume	Single placing	Placing   in 3 issues	Placing   in 6 issues	Placing   in 12 issues
1 cover	9 450	-	-	-
2 cover	2 440	6 490	11 350	19 460
3 cover	1 900	4 870	8 110	12 980
4 cover	4 060	10 950	19 460	34 060
2/2 (page spread)	2 570	6 900	12 170	21 080
2/2  (2cover+1page of block)	3 520	9 430	16 220	29 190
1/1	1 350	3 650	6 490	11 350
1/2	810	2 030	3 250	5 680
1/3	490	1 220	1 950	3 250

    

'Gold Mustang' Bonus system
1. In case of placing the information volume on 1/2  the magazine staff for it's account provides photographer and correspondent in Moscow and nearest Moscow Suburb.
2. Modeling of articles and design of the advertising  modules is on magazine staff's account, subject to the condition that  this material is published only in 'ZM'. If you will want to use the module or model, made by the 'ZM', in the personal aims, the cost of making is paid separately
3. Placing of information about Your club on our site (www.goldmustang.ru)
* in heading of news, on the title page of site, the special attention is spared to the club (notes about news and development of sporting career of sportsmen of club)
* placing of banners-announcements about the forthcoming events of customer.
* report articles about the last events with photo materials, results and etc.

4.  Also, at the conclusion of treaty and placing of information in our magazine you automatically join in the list of the honored recipients, which is published in every number of the magazine.

We hope sincerely, that collaboration within the framework of our project will be positively reflected on further prosperity of your organization.